How to Sponsor Tech and SaaS YouTubers for B2B Growth

B2B, SaaS and tech YouTube integrations typically price at $30 to $50 per 1,000 views, according to 1of10's 2026 rate guide¹. That's two to three times the $10 to $20 it lists for gaming¹. Software buyers are worth more, and creators who reach them know it.

The good news for B2B brands is that the field is still thin. In the 30 days to July 2026, one tracker counted just 27 business brands and 263 sponsored videos in its business niche². This page covers which channels B2B buyers watch, what they cost, who already sponsors them, which offers convert, and how to measure pipeline instead of just signups.

Facts and prices checked November 11, 2026. See something wrong? Tell us.

Key takeaways

• B2B, SaaS and tech YouTube integrations typically cost $30 to $50 per 1,000 views, and business and marketing channels $25 to $40, per 1of10's 2026 guide.
• In the 30 days to July 2026, ExitLag (335 videos), Incogni (253) and Squarespace (167) led tech niche sponsorships by video count, with HubSpot among the top 15.
• The business niche had only 27 tracked sponsoring brands and 263 sponsored videos in the same 30 days, led by HubSpot, Omnisend and NetSuite among software brands.
• Finance and business made up 7.8% and technology 6.5% of 660,985 tracked YouTube sponsorship deals from February 2025 to January 2026.
• B2B sponsors should track demos, trials and pipeline per creator with unique links, codes and a self-reported source field, and judge results over at least 30 days.

Why B2B works on YouTube

B2B buyers research on video. Vidico, citing Vidyard's benchmark report, says 70% of B2B buyers watch video during their purchase journey³. Much of that video lives on YouTube, where people search for software tutorials, reviews and comparisons.

A sponsored integration puts your product inside that research. The creator shows it, explains who it's for, and links to it. Three things make this work well for software.

• Demos fit the format. A screen recording of your product in a tutorial is natural. A creator can walk through your sign-up flow or a real task on screen.
• Videos last. YouTube cites Agentio data that 40% of a video's views come more than a month after it goes live⁴. A B2B sales cycle is long too. A video that keeps getting found keeps feeding it.
• Trust transfers. A creator your buyer already follows is a stronger voice than a banner ad.

Key terms

Integration means a paid 60 to 90 second segment inside a creator's video. CPM means cost per 1,000 views. ICP means ideal customer profile, the type of company and job title you sell to.

Which channels B2B buyers watch

Don't limit yourself to channels with "tech" in the name. Think about the job your buyer does and what they watch to do it better.

The sponsor data backs this up. SponsorRadar's top all-time sponsors include Streamyard, a live streaming tool, with 7,881 deals across 703 creators, and Hostinger, a web host, with 2,929 deals across 458 creators. Both are listed with education as their main niche, not tech⁵. Software brands often win in how-to channels.

Size bands to target

Most deals happen on mid-size channels. SponsorRadar found 43.1% of tracked deals on channels with 50,000 to 250,000 subscribers and 34.9% on channels with 250,000 to 1 million⁵. For a niche B2B product, smaller channels can be even better. A 20,000-subscriber channel about one software category may reach more of your ICP than a general tech channel ten times its size.

Rates for B2B and tech channels

Software and business channels are among the most expensive on YouTube per view, because their viewers are worth more to sponsors.

The last row is different. Creators Agency checked more than 4,000 sponsored deliverables, about 75% of them finance or business mid-rolls, and found about 90% of matched deals between $50 and $200 per 1,000 views, with a median near $100⁸. That's actual deal pricing from one agency's book, mostly US campaigns, so it runs higher than the general guides.

A worked example

Say a marketing channel's last 10 videos have a median of 30,000 views. At $25 to $40 per 1,000 views, an integration runs $750 to $1,200¹. At Creators Agency's $100 median, it would be $3,000⁸. Use the guides to open, and expect the creator's rate card to land somewhere in that band.

Format changes the price. 1of10 puts a dedicated video at 2x to 4x an integration, a 30-second mention at 0.5x to 0.7x, and a sponsored Short at 0.25x to 0.5x¹.

Budget for a first test

A sensible first test is 3 to 5 channels. Using the guide rates above, 4 marketing channels at 30,000 median views and $25 to $40 per 1,000 views cost about $3,000 to $4,800 in total¹. Hold some budget back to renew the best channel. If you want paid usage rights to run a winning video as an ad, budget 30% to 100% more on that one deal¹. A small, tracked test teaches you more than one big video on a famous channel.

For more detail by tier and format, see YouTube sponsorship rates.

Who already sponsors tech and business channels

A creator analytics tracker's tech rankings for the 30 days to July 2026 show who you'd compete with⁶. ExitLag, a gaming network tool, led with 335 sponsored videos at about 20,000 average views. Incogni, a data removal service, had 253 videos at 119,000 average views. Squarespace had 167 at 62,000⁶. Odoo, a business software suite, ran 126 videos averaging 305,000 views. HubSpot ran 31 videos averaging 52,000 views⁶. The tracker counted about 3,000 sponsored tech videos from 163 brands that month⁶.

How a SaaS brand should read that list

• Most top tech sponsors are consumer brands. ExitLag, Incogni, Squarespace and CyberGhost sell to individuals⁶. They're bidding on general tech audiences. A B2B brand doesn't need to fight them for the same channels.
• Odoo shows the B2B play. Fewer videos, much bigger average views⁶. That points to fewer, larger, well-matched channels.
• The business niche is wide open. The same tracker's business niche had only 27 sponsoring brands and 263 sponsored videos in the period, reaching 16 million views across 139 creators². HubSpot led software brands with 31 videos, then Omnisend with 28 and NetSuite with 16².

Compare that to the whole market. SponsorRadar logged 660,985 deals from February 2025 to January 2026. Finance and business took 7.8% and technology 6.5%, while gaming took 22.4%⁵. B2B channels have fewer sponsors chasing them.

Fewer sponsors also means fewer published lists of who to contact. Finding the business email for 30 niche channels by hand means opening every About tab, one channel at a time. That's the step where most B2B teams stall.

Offers that convert for B2B

A consumer brand can say "use code SAVE20". A software brand needs an offer that matches how people buy software. Here are offers that fit B2B and the reason each works.

• An extended trial. If your standard trial is 14 days, give the creator's audience 30. It's easy to track with a code and costs you little.
• A template or toolkit. A ready-made dashboard, workflow or spreadsheet that runs on your product. It gives the creator something useful to show on screen.
• A first-month discount. Simple and familiar. Works best for lower-priced tools.
• A live demo or webinar. Better for complex or high-priced products. Ask the creator to point viewers to a demo slot or a recorded walkthrough.
• An integration angle. If your tool connects to software the creator already uses on camera, lead with that.

Brief the creator well

Give three talking points, one thing to show on screen, and the link. Don't script every word. Let the creator explain it in their own words. Ask for the link to be first in the description and pinned in the comments, so viewers can find it after the read.

And disclose. YouTube asks creators to tell it when a video has paid product placements, sponsorships or endorsements⁹. Put it in the brief.

Measuring pipeline, not just signups

Signups are easy to count. For B2B, they're only the first step. Set up tracking that follows a lead into your CRM.

The tracking stack

1. A unique UTM link per creator. So web analytics and your CRM can tag the source. In one published finance campaign tracked this way, the agency reports about $27 per funded account¹⁰.
2. A unique code per creator. Catches people who type your URL instead of clicking.
3. A landing page per creator or audience. Match the page to how that creator framed your product.
4. A "how did you hear about us" field. Put it on your trial or demo form. Many B2B buyers watch, then come back weeks later through search.
5. A CRM source field. Carry the creator's name through to opportunity and closed deal.

What to measure

• Cost per trial or demo by creator
• Trial to paid rate by creator
• Pipeline value and closed revenue by creator
• Cost per paid customer compared with your paid search and paid social

Give it time. 40% of a video's views come after its first month, per Agentio data cited by YouTube⁴. Review at 30 days and again at 90.

A pipeline example

Say you pay $1,200 for an integration on a channel with 30,000 median views. Assume 1% click, or 300 visits, and 5% of visitors start a trial, or 15 trials. If 20% of trials convert, that's 3 customers at $400 each. If your average contract is worth $3,000 a year, that read paid back many times over. These rates are only assumptions. Plug in your own funnel numbers before you buy.

How to pick and pitch the right channels

Fit beats size for B2B. Score each channel on these points before you ask for a price.

• Topic match. At least half of the last 90 days of videos should cover your buyer's problem. Check it on the channel's videos tab.
• Steady views. Use the median of the last 10 videos, not one viral hit. 1of10's floor formula is median views times niche CPM, plus production¹.
• Real comments. Look for viewers asking how-to questions about tools. Generic praise with no questions is a weak sign.
• Country and language. If you only sell in the US and UK, check where the creator's viewers are.
• Past sponsors. A channel that ran HubSpot or NetSuite has a B2B audience. A channel that ran a rival may be under exclusivity.

The first email

Keep it short. Say who you are, why their channel fits your buyer, and what you'd like to sponsor. Ask for the rate for a 60 to 90 second integration, the views on their last 10 videos, and their audience split by country. Follow up once after 5 to 7 days. If you sell to businesses on podcasts too, our guide to B2B podcast advertising covers the audio side.

Traps B2B sponsors fall into

• Chasing the biggest tech channels. They're crowded with consumer sponsors⁶ and their viewers may not buy software for work.
• Judging on signups only. A creator with fewer signups but better trial to paid rates may be your best channel.
• Scripting the read. A stiff read sounds like an ad. Give talking points, not a script.
• Long exclusivity asks. 1of10 puts 30-day category exclusivity at 20% to 30% extra on the fee¹. Ask only for what you need.
• Forgetting usage rights. If you want to run the video as an ad later, 1of10 says usage rights add 30% to 100%¹. Agree it upfront.
• One video and done. One integration can't tell you much. Test 3 to 5 channels and renew the ones that work.

A shortlist workflow in Media List

Here's how a B2B team can build a channel list in under an hour. Media List has 189,000+ YouTube channels with contact emails.

1. Open the YouTube tab. Choose categories that match your buyer, such as technology, business, marketing or education.
2. Set a minimum subscriber count. Start at 20,000 for a niche product or 50,000 for a broad one.
3. Filter by country and language. Match the markets you sell in.
4. Use AI search on paid plans. Type a plain request, like "channels that review CRM software".
5. Check each channel's recent videos on YouTube. Note median views and past sponsors.
6. Save 15 to 30 channels to a list. Keep notes on fit and size.
7. On Professional, send the first email from a built-in campaign. Ask for rates, recent views and audience split.

Media List gives you who to contact and their subscriber count. It doesn't show views or rates, so you'll check views on YouTube and get rates from the creator. For more on the search side, see how to find YouTubers to sponsor.

Find tech and business YouTubers your buyers watch

B2B sponsorship works when you reach the right niche channels, and most of them aren't on anyone's sponsor list yet. Media List helps you find them and reach them.

• Find channels. Filter 189,000+ YouTube channels by minimum subscribers, category, country and language to match your ICP.
• Unlock the contact email. Emails unlock from your plan's allowance, no bot checks. Reach the creator or their manager directly.
• Save a list. Keep your shortlist and share it with your team.
• Send outreach. On Professional, email the whole list from built-in campaigns and ask each creator for rates.

Basic at $99 a month covers search, saved lists and exports. Built-in email campaigns and AI search come with Professional at $399 a month. Start with a 3-day trial, $0 today, and cancel anytime. Compare plans on the pricing page, or start with our guide to YouTube sponsorship for brands.

Questions, answered

How much does it cost to sponsor a tech YouTuber?

Rate guides put B2B, SaaS and tech integrations at about $30 to $50 per 1,000 views, and general technology at $15 to $40. A channel with 30,000 median views would cost roughly $450 to $1,500 for an integration. One agency's finance and business deals ran higher, with a median near $100 per 1,000 views.

Does YouTube sponsorship work for B2B companies?

It can. B2B buyers research on video, and software demos fit naturally into tutorial and review videos. Track trials, demos and pipeline per creator, and judge results over 30 to 90 days, not just launch week.

Which SaaS companies sponsor YouTubers?

HubSpot, NetSuite, Omnisend, Odoo, Bitrix24, HighLevel and Semrush all showed up in tech or business niche sponsorship rankings for July 2026. Streamyard and Hostinger rank among the biggest all-time YouTube sponsors by detected deals.

What are the best tech YouTubers to sponsor?

The best ones match your buyer, not just the biggest. Look for channels whose recent videos cover your buyer's problem, with steady median views and real how-to questions in the comments. Mid-size and niche channels often beat big general tech channels for B2B.

What offer should a SaaS brand use in a YouTube sponsorship?

Extended trials, templates built on your product, first-month discounts and demo invites all fit B2B. Pick one offer, give each creator a unique link and code, and make sure the creator can show it on screen.

How do I measure B2B YouTube sponsorship results?

Use a unique UTM link, code and landing page per creator, plus a how did you hear about us field on your form. Carry the creator's name into your CRM so you can see pipeline and closed revenue by channel.

Related guides

• YouTube Sponsorship for Brands and How to Sponsor YouTubers
• YouTube Sponsorship Rates by Views, Subscribers and Niche
• How to Find YouTube Influencers to Sponsor Your Product
• How to Find a YouTuber's Business Email for a Sponsorship
• How Much Does It Cost to Sponsor a YouTube Video

Sources

1. 1of10, YouTube sponsorships, 2026 rates by channel size (Aug 24, 2026), checked 2026-11-11
2. CreatorDB, YouTube sponsorship rankings, Business niche (last 30 days, Jul 2026), checked 2026-11-11
3. Vidico, B2B video marketing statistics (citing Vidyard Video in Business Benchmark Report), checked 2026-11-11
4. YouTube Official Blog, Discover a new era of brand and creator partnerships on YouTube (Mar 23, 2026), checked 2026-11-11
5. SponsorRadar, State of YouTube sponsorships (Feb 2025 to Jan 2026), checked 2026-11-11
6. CreatorDB, YouTube sponsorship rankings, Tech niche (last 30 days, Jul 2026), checked 2026-11-11
7. TrySpansa on DEV, YouTube sponsorship rates in 2026 and what brands pay (Apr 2026), checked 2026-11-11
8. Creators Agency, YouTube brand deal rates by niche 2026 (reviewed Jul 22, 2026), checked 2026-11-11
9. YouTube Help, Add paid product placements, sponsorships and endorsements, checked 2026-11-11
10. Creators Agency, Inside a finance brand's $50K YouTube creator campaign (Apr 4, 2026), checked 2026-11-11