YouTube Sponsorship Rates by Views, Subscribers and Niche

ML Media List Editorial Team Nov 11, 2026 14 min read

Agencies price YouTube sponsorships on views, not subscribers. ADOPTER, a sponsorship agency, quotes about a $25 CPM for channels averaging 50,000 to 250,000 views and $10 to $15 at 250,000 to 750,000 views, with a minimum that's almost always $1,000¹. A second guide, from 1of10, puts most integrations at $10 to $50 per 1,000 expected views².

Those ranges are wide because niche, country, format and contract extras all move the price. This page pulls the published 2026 benchmarks into one place, by average views, subscriber count, niche and format, then shows worked budgets so you can tell a fair quote from a padded one.

Facts and prices checked November 11, 2026. See something wrong? Tell us.

Key takeaways

YouTube integrations price at about $10 to $50 per 1,000 expected views, and a 25,000-view channel supports about $500 to $1,250 (1of10).
ADOPTER quotes about a $25 CPM at 50,000 to 250,000 average views and $10 to $15 at 250,000 to 750,000, with a minimum of almost always $1,000.
Finance and business mid-rolls ran $50 to $200 CPM in 90% of 4,000+ matched deals, with a median near $100 (Creators Agency).
A dedicated video costs 2 to 5 times a 60-second integration, and a sponsored Short costs 0.2 to 0.5 times.
Paid usage rights add 30% to 100% of the base fee, and 30-day category exclusivity adds 20% to 30%.

Why views beat subscribers for pricing

Subscribers tell you how many people once clicked a button. Views tell you how many people will see your ad. That's why serious buyers price on views.

The unit is CPM, the price per 1,000 views. Creators Agency gives the formula plainly. Sponsor CPM equals the creator's fee divided by expected views, times 1,000³. Its example is a $4,000 fee on 50,000 expected views, which is an $80 CPM³.

Expected views should come from recent, similar videos. Creators Agency says to use at least 10 recent videos that have had time to collect most of their views, and to drop the rare highs and lows³. 1of10 tells creators to use the median of the last 10 videos, not the average². Use the same number on your side. One viral video can double an average.

A worked example

Take two channels. Channel A has 500,000 subscribers but gets 20,000 views a video. Channel B has 120,000 subscribers and gets 60,000 views a video. At ADOPTER's rough $25 CPM for mid-size channels¹, A is worth about $500 an integration and B about $1,500.

So the smaller channel is worth three times as much to you. If A quotes off its subscriber count, you'd overpay badly. That's why you ask for median views before you talk price.

Subscriber counts still help in one way. They're the fastest filter for a first shortlist. Just confirm the views before you price anything.

YouTube sponsorship rates by average views

Range chart of YouTube sponsorship prices from $1,000 to $11,250 by average views per video

ADOPTER publishes the clearest views-based bands. Small channels pay a higher CPM because the work of making a good ad doesn't shrink with the audience¹.

Average views per video	CPM	Price per sponsorship	Source
5,000 to 15,000	$50 to $100	$1,000 to $1,500	ADOPTER¹
15,000 to 50,000	About $30 to $50	$1,000 to $2,500	ADOPTER¹
50,000 to 250,000	About $25	$1,250 to $6,250	ADOPTER¹
250,000 to 750,000	$10 to $15	$2,500 to $11,250	ADOPTER¹
750,000 and up	Not stated	$50,000 or more for top creators	ADOPTER¹

ADOPTER calls these ballpark figures and says the minimum is almost always $1,000, even on the smallest channels¹.

1of10 uses one band for everyone, $10 to $50 per 1,000 expected views². Its own example is a 25,000-view channel, which supports about $500 to $1,250 for a 60-second integration². Apply the same band to other view counts and you get these planning ranges.

10,000 views is about $100 to $500.
50,000 views is about $500 to $2,500.
100,000 views is about $1,000 to $5,000.
250,000 views is about $2,500 to $12,500.

Notice the two guides disagree most at the small end. ADOPTER's $1,000 floor on a 10,000-view channel is a $100 CPM. 1of10's band gives at most $500. Treat the gap as room to negotiate when you deal with a small channel directly.

YouTube sponsorship rates by subscriber count

Many creators still quote by tier. Here are two published sets of tiers side by side. The second set pools six sources and also gives a typical deal for each tier⁴.

Band or niche	Low (USD)	High (USD)	Unit	Source
Nano, 1K to 10K subscribers	$50	$500	Per sponsored video	1of10²
Micro, 10K to 50K	$200	$1,500	Per sponsored video	1of10²
Mid, 50K to 500K	$1,000	$10,000	Per sponsored video	1of10²
Large, 500K to 1M	$5,000	$20,000	Per sponsored video	1of10²
Top, 1M and up	$10,000	$100,000 and up	Per sponsored video	1of10²
Nano, typical deal	$100	$250	Per 60-second integration	Six-source roundup⁴
Micro, typical deal	$500	$1,500	Per 60-second integration	Six-source roundup⁴
Mid, 50K to 500K, typical deal	$3,000	$8,000	Per 60-second integration	Six-source roundup⁴
Macro, 500K to 1M, typical deal	$15,000	$30,000	Per 60-second integration	Six-source roundup⁴
Mega, 1M and up, typical deal	$40,000	$80,000	Per 60-second integration	Six-source roundup⁴

The full ranges in that roundup run wider, from $1,000 to $15,000 for mid-tier and $10,000 to $50,000 for macro⁴.

The mid tier is where most brands buy. SponsorRadar found 43.1% of detected deals ran on channels with 50,000 to 250,000 subscribers, and another 34.9% on 250,000 to 1 million⁵. Gospel Stats says the growth in sponsorships comes from YouTube's middle class, channels averaging 100,000 to 500,000 views a video⁶.

How we use the bands

Media List has 189,000+ YouTube channels with contact emails, and its YouTube search has a minimum-subscribers filter. That lines up with these tiers. Pick the tier your budget can afford, say 50,000 subscribers and up for a $3,000 to $8,000 test, then filter to that floor in your niche and country. You get a list of channels in the right price band. Emails unlock from your plan's allowance, so you can ask each one for a quote. Media List doesn't show rates or views, so you still confirm the numbers with each creator.

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YouTube sponsorship rates by niche

Range chart of YouTube sponsorship CPM by niche, from $8 to $15 for entertainment up to $35 to $50 for finance

Niche moves the price more than anything else. The roundup above says sponsorship CPM varies 3 to 9 times by niche⁴. Finance, software and business audiences cost the most to reach. Gaming and entertainment cost the least. For a full gaming playbook, see gaming YouTubers for sponsorship and what they cost, and for the top of the range, finance YouTubers to sponsor for fintech and investing apps.

Niche	1of10 CPM	Six-source roundup CPM	Source
Finance and investing	$35 to $50 and up	$20 to $55 (finance and crypto)	²⁴
B2B, SaaS and tech	$30 to $50	$25 to $50 (business and SaaS), $15 to $40 (technology)	²⁴
Business and marketing	$25 to $40	Not split out	²
Education	$20 to $35	$10 to $25	²⁴
Health and fitness	$18 to $30	$12 to $30	²⁴
Beauty and fashion	$15 to $25	$10 to $25	²⁴
Food and cooking	$12 to $22	Not split out	²
Travel	$12 to $20	$8 to $20	²⁴
Gaming	$10 to $20	$6 to $15	²⁴
Entertainment and vlogs	$8 to $15	$6 to $16 (ASMR and entertainment)	²⁴

Finance runs even higher in real deals

Creators Agency matched more than 4,000 sponsored deliverables, mostly US finance and business mid-rolls³. About 90% of those deals fell between $50 and $200 CPM, with a median near $100³. That's double or more the guide ranges above.

Creators Agency is careful about its limits. It says its data isn't a fair study of every niche, and it removed bands for other niches it couldn't back up³. Treat the finance band as a reality check, not a rule. If you sell to investors or business owners, budget for the top of the guide ranges or above.

Country and audience age change the rate

A channel's audience location matters as much as its size. Advertisers pay most for viewers in the richest ad markets. The six-source roundup gives these multipliers on a US-level rate⁴.

Audience	Multiplier on a US rate	Examples	Source
Tier 1	1.0x	US, UK, Canada, Australia	⁴
Tier 2	0.60x to 0.80x	Western Europe, UAE, Singapore	⁴
Tier 3	0.30x to 0.50x	Southern Europe, Japan, South Korea	⁴
Tier 4	0.15x to 0.35x	Latin America, Eastern Europe	⁴
Tier 5	0.10x to 0.30x	India, Southeast Asia, Africa	⁴

Age works the same way. Teen audiences of 13 to 17 run 0.65x to 0.90x an adult rate, and content for kids under 13 runs 0.15x to 0.35x⁴.

This cuts both ways. If you sell worldwide, a strong channel in a tier 3 market can be a bargain. If you only ship to the US, a big channel with a mostly overseas audience is worth far less to you than its views suggest. Always ask for the top audience countries before you price.

Format multipliers for dedicated videos, shout-outs and Shorts

Comparison table of YouTube sponsorship format multipliers from two rate guides

Every rate above is for a standard 60 to 90 second integration. Other formats are priced as a multiple of it. Two independent guides agree on the shape.

Format	1of10	Six-source roundup	Source
Standard integration	1.0x	1.0x	²⁴
Dedicated video	2x to 4x	2x to 5x	²⁴
Short mention or shout-out	0.5x to 0.7x (30 seconds)	0.3x to 0.5x (15 to 30 seconds)	²⁴
Sponsored Short	0.25x to 0.5x	0.2x to 0.5x	²⁴
Livestream integration	Not listed	0.8x to 1.5x	⁴
Community post	0.1x to 0.2x	Not listed	²

Shorts sold as an add-on to a long-form deal often price even lower. InfluencerFee puts an add-on Short at 20% to 30% of the long-form fee⁷. By tier, it lists add-on Shorts at $100 to $400 for micro creators, $300 to $1,500 for mid-tier and $1,000 to $5,000 for macro⁷.

So on a $4,000 integration, a dedicated video would run about $8,000 to $16,000 using 1of10's 2x to 4x. A 30-second shout-out would run about $2,000 to $2,800.

Add-ons that raise the price

The base fee covers the creator making and posting the ad. Extra rights cost extra. 1of10 publishes the most complete list².

Paid usage rights. Running the creator's video as your own ad adds 30% to 100% of the base fee².
Category exclusivity. Keeping competitors off the channel adds 20% to 30% for 30 days and 50% or more for 90 days².
Rush delivery. Publishing in under 7 days adds 25% to 50%².
Link and pinned comment. A description link plus a pinned comment adds 5% to 10%².
Packages. Multi-video packages often come 10% to 20% cheaper per video².
Renewals. Creators are told to quote 10% to 20% above the prior rate when the first video performed².

Creators Agency's CPM data covers only the creator's fee and leaves out usage rights, exclusivity and other terms³. So when you compare a quote to any CPM benchmark, strip the add-ons out first.

A common trap is a low headline price with broad rights. 1of10 points out that a $2,000 deal with perpetual usage rights can be worth less to the creator than a $1,200 deal without them². The flip side for you is that rights are where a quote can grow fast. Ask only for what you'll use.

Worked budget examples

Here's how the numbers come together for three common buys. Each uses the published bands above. Your quotes will vary.

A $1,000 test in gaming

1of10 works through a micro gaming channel with 18,000 median views at a $12 CPM, which is $216². Add about $80 of production and the creator's floor is near $300, and 1of10 suggests a quote of $400 to $450². So $1,000 buys about two such integrations. Gaming has the lowest CPMs, $10 to $20 in 1of10's data², which makes it a cheap place to learn.

A $10,000 test in B2B software

At $30 to $50 CPM for B2B and SaaS², a channel with 40,000 median views costs about $1,200 to $2,000 per integration. $10,000 buys five to eight integrations. Ask for a three-video package with one channel and the 10% to 20% package discount² stretches it further.

A $50,000 campaign in finance

At Creators Agency's median of about $100 CPM for finance³, $50,000 buys about 500,000 expected views. That's roughly five to eight mid-size finance channels at 60,000 to 100,000 views each.

In each case, plan to test several channels, not one. Results vary a lot by creator, and you only find the winners by trying. Our cost to sponsor a YouTube video guide shows the full line items in a quote.

How to check a quote is fair

When a rate comes in, run it through four quick checks.

Convert it to CPM. Divide the fee by the median views of the last 10 videos, then multiply by 1,000³.
Compare it to the niche band. A $60 CPM is high for gaming at $10 to $20² but normal for finance at $50 to $200³.
Adjust for country. A channel whose audience is mostly in a tier 3 market should price at roughly 0.30x to 0.50x a US rate⁴.
Strip the extras. Price usage rights and exclusivity separately, so you can drop the ones you don't need².

Set your ceiling before you reply. Pick the CPM that's an easy yes for your niche and the CPM you won't go past. Then negotiate the terms as hard as the price. Shorter exclusivity and shorter paid usage cut a quote fast, since they add 20% to 100% on top².

Two more tips from the guides. Avoid view guarantees, and offer a performance bonus instead⁴. One published hybrid example is a $2,000 minimum plus $3 per 1,000 views above 50,000, capped at $8,000⁴. And pay on time. Net 30 is the standard⁴. See how to negotiate a YouTube sponsorship for scripts, or plug your numbers into our YouTube sponsorship calculator.

Find channels in the price band you can afford

Once you know your band, the job is finding the channels in it and getting a quote from each. That's where Media List helps.

Filter to your band. Set a minimum subscriber count, then narrow by category, country and language across 189,000+ YouTube channels. Paid plans add AI search.
See the contact email. Every result shows who to contact. Emails unlock from your plan's allowance, no bot checks.
Save a list. Keep one shortlist per campaign or per tier.
Ask for rates. On Professional, send one personal email to the whole list from built-in campaigns and ask each creator for a quote and their median views.

We don't sell rate cards. The prices on this page come from published guides, and the real number comes from the creator. Media List gets you to that conversation fast. If you're pricing podcasts too, our podcast advertising rates guide covers CPMs there, and our guide to contact database pricing explains what tools in this space cost. Go back to the YouTube sponsorship guide for brands for the full workflow.

Basic at $99 a month covers search, saved lists and exports. Built-in email campaigns come with Professional at $399 a month. Start a 3-day trial for $0 today and cancel anytime. Compare plans on the pricing page.

Buy direct, skip the middleman

Start your YouTube sponsorship list now

Search 189,000+ YouTube channels with contact emails, save a shortlist and ask for rates.

Filter by subscribers, niche, country and language
Unlock contact emails and save shortlists, from $99 a month
Send outreach from built-in campaigns on Professional ($399 a month)
3-day trial, $0 today, cancel anytime

Start your 3-day trial → Pay on this page. Cancel anytime.

Questions, answered

How much do YouTube sponsors pay per 1,000 views?

Most integrations price at about $10 to $50 per 1,000 expected views². Agencies quote about $25 CPM for channels with 50,000 to 250,000 views and $10 to $15 at 250,000 to 750,000¹. Finance can run $50 to $200³.

How much does a YouTuber with 100,000 subscribers charge?

Mid-tier channels of 50,000 to 500,000 subscribers typically charge $3,000 to $8,000 for a 60-second integration in one six-source roundup⁴. The real price depends on recent views, niche and audience country, so ask for median views.

Is it better to price YouTube sponsorships by views or subscribers?

Views. Agencies and rate guides price on expected views because that's how many people see the ad¹³. Use the median of the last 10 videos².

What is the minimum cost of a YouTube sponsorship?

ADOPTER says the minimum investment is almost always $1,000, even on small channels¹. Nano channels you contact directly can charge less, from about $50 to $500 per video².

How much more does a dedicated YouTube video cost?

A dedicated video costs about 2 to 4 times a standard integration in one guide and 2 to 5 times in another²⁴. Shout-outs and Shorts cost less than an integration.

Finance, B2B software and business channels cost the most, at $30 to $50 or more per 1,000 views in published guides². Gaming and entertainment cost the least, at $6 to $20²⁴.

Do usage rights cost extra on YouTube sponsorships?

Yes. Paid usage rights add 30% to 100% of the base fee, and 30 days of category exclusivity adds 20% to 30%².

Sources

ADOPTER Media, YouTube sponsorship rates (updated Jul 13, 2026), checked 2026-11-11
1of10, YouTube sponsorships and 2026 rates by channel size (Aug 24, 2026), checked 2026-11-11
Creators Agency, YouTube brand deal rates by niche 2026 (reviewed Jul 22, 2026), checked 2026-11-11
TrySpansa on DEV, YouTube sponsorship rates in 2026 and what brands pay (Apr 2026), checked 2026-11-11
SponsorRadar, State of YouTube sponsorships (12 months to Jan 2026), checked 2026-11-11
Tubefilter, Gospel Stats YouTube Sponsorship Landscape Report (Oct 22, 2025), checked 2026-11-11
InfluencerFee, YouTube Shorts sponsorship pricing (reviewed Nov 2026), checked 2026-11-11

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YouTube Sponsorship Rates by Views, Subscribers and Niche

Key takeaways