How Much Does It Cost to Sponsor a YouTube Video

A dedicated YouTube video typically costs 2 to 4 times a 60-second integration, and paid usage rights add another 30% to 100% of the base fee¹. So the same creator can quote you $2,000 or $8,000 for what sounds like the same deal. The difference is in the line items.

This page answers the real question, what one sponsored YouTube video costs you all in. You'll get the short answer, every line that shows up in a quote, what middlemen add on top, three worked budgets from $1,000 to $50,000, and one published campaign broken down step by step.

Facts and prices checked November 11, 2026. See something wrong? Tell us.

Key takeaways

• YouTube integrations cost about $10 to $50 per 1,000 expected views, and a dedicated video costs about 2 to 4 times an integration (1of10).
• Paid usage rights add 30% to 100% of the base fee, 30-day exclusivity adds 20% to 30%, and rush delivery adds 25% to 50%.
• Middleman fees range from a 10% marketplace order fee to about a 25% markup on a managed service, so a $5,000 creator rate can cost $6,250.
• A fintech app paid $11,000, $9,500 and $13,500 for three finance integrations and reported about 2,016 funded accounts at about $27 each.
• A home and living brand bought four integrations for $18,000, half the creator's $9,000 list price per video, and reported $73,300 in attributed revenue.

The short answer

Most YouTube sponsorships cost between a few hundred dollars and a few thousand for small and mid-size channels, and $10,000 or more for large ones. Here are the published anchors.

• By views. Integrations run about $10 to $50 per 1,000 expected views¹. A channel that averages 25,000 views supports about $500 to $1,250 for a 60-second integration¹.
• The floor. ADOPTER, a sponsorship agency, says the minimum investment is almost always $1,000, even on the smallest channels².
• By tier. 1of10 puts mid-size channels of 50,000 to 500,000 subscribers at $1,000 to $10,000 a video¹.
• By format. A dedicated video is 2 to 4 times an integration, and a 30-second shout-out is 0.5 to 0.7 times¹.

The quick formula is median views of the last 10 videos, times the niche CPM, divided by 1,000¹. A 60,000-view channel at a $25 CPM is $1,500. Then add the extras you ask for. For every band and niche, see our guide to YouTube sponsorship rates.

What drives the price

Four things set most of the price. Know them before you read a quote.

Views

Creators price on expected views, not subscribers. Creators Agency defines sponsor CPM as the fee divided by expected views, times 1,000, using at least 10 recent, similar videos³.

Niche

Niche can move the CPM 3 to 9 times⁴. In 1of10's data, finance runs $35 to $50 or more per 1,000 views and entertainment runs $8 to $15¹. Our guide to sponsoring finance YouTubers covers that niche in depth. In Creators Agency's sample of more than 4,000 mostly finance and business deals, 90% fell between $50 and $200 CPM³.

Format

Integrations are the base price. Dedicated videos, Shorts, shout-outs and livestreams each carry their own multiplier¹⁴.

Timing and terms

Rush delivery in under 7 days adds 25% to 50%¹. Exclusivity, usage rights and extra review rounds all add cost too. Audience country matters as well. One roundup prices Western European audiences at 0.60x to 0.80x a US rate and Indian and Southeast Asian audiences at 0.10x to 0.30x⁴.

A real campaign, step by step

Creators Agency published a full breakdown of a fintech app's YouTube campaign⁵. It's one of the few public cases with real prices, so it's worth walking through.

The setup

The app set a $50,000 budget and a goal of at least 2,000 new funded accounts, at or below its paid search cost per customer⁵. The team built a shortlist of 16 finance channels in about 45 minutes⁵. It wanted at least 40,000 average views on recent uploads and engaged comments, and it cut three channels for generic comment sections⁵.

The asks and the final prices

The team picked three channels with 80,000 to 180,000 subscribers, averaging 55,000 to 90,000 views⁵. It asked each for one mid-roll integration of 45 to 120 seconds, a pinned comment and the first link in the description⁵.

Each deal also had a small bonus if the campaign beat a target cost per customer⁵. The team didn't win much on price. It won on terms. It cut exclusivity to a 45-day category window and limited paid usage to 60 days on YouTube and social⁵.

The results

In the first 30 days, the videos had just over 210,000 tracked views, a 2.3% click rate and about 2,016 new funded accounts, at about $27 each after bonuses⁵.

What it means for your budget

The $34,000 covered base fees only. The bonuses sat on top, and the $27 figure is after bonuses⁵. So when you plan, budget for more than the creator fees.

Line items in a real quote

A creator's quote can be one number, but it's built from parts. Ask for them separately so you can drop what you don't need. Here are the common lines with published prices.

Let's price one deal. Take a channel with 50,000 median views in a $30 CPM niche. The base is $1,500. Add a link and pinned comment at 10% for $150. Add 30 days of exclusivity at 25% of base for $375. Add 60 days of paid usage at 30% for $450. The total is $2,475, about 65% more than the base.

Two more things belong in every quote. Product, if the creator needs a sample to film. And the review terms. 1of10 suggests capping revisions at one or two rounds¹.

Middleman fees by buying route

Agencies and marketplaces save time, but they charge for it. The fee sits on top of the creator's rate, so the same video costs more.

The managed figure comes from a published sample invoice, a $5,000 creator rate plus a $1,250 fee for $6,250 total⁶. On the creator platform with wallet fees, the $0 entry tier charges 20% on deposits, and paid tiers from $200 a month drop it to 10%, 7% or 5%⁹.

Here's what that means at scale. On $40,000 of creator fees, a 25% markup is $10,000. A 10% marketplace fee is $4,000. Direct is $0. At a $25 CPM, that $10,000 would buy about 400,000 more expected views.

The catch with direct is the work. You have to find the channels, find each business email, and ask each one for a rate. That's hours per campaign, and it's the part most teams put off. Media List cuts it down. Filter 189,000+ YouTube channels by minimum subscribers, category, country and language, unlock each contact email from your plan's allowance, and on Professional send your rate request to the whole list from one campaign. See agency vs marketplace vs direct for a full comparison.

Three worked budgets

These use the published bands. Your quotes will vary by niche and country.

$1,000

Through an agency, $1,000 is about one sponsorship, since that's the usual minimum². Direct, it goes further. 1of10 prices nano channels of 1,000 to 10,000 subscribers at $50 to $500 a video and micro channels of 10,000 to 50,000 at $200 to $1,500¹. Its gaming example, a channel with 18,000 median views, lands at a $400 to $450 quote¹. So $1,000 buys two such integrations, enough to learn whether your offer converts on YouTube at all.

$10,000

1of10 puts mid-size channels of 50,000 to 500,000 subscribers at $1,000 to $10,000 a video¹, so $10,000 buys one large integration or several smaller ones. Or take a B2B channel with 40,000 median views at $30 to $50 CPM¹. That's $1,200 to $2,000 each, so five to eight smaller integrations. Through a 25% managed markup, the same $10,000 buys $8,000 of creator fees⁶.

$50,000

This is the fintech campaign above. Three integrations at $34,000 in base fees plus bonuses, and about 2,016 funded accounts at roughly $27 each⁵. At Creators Agency's finance median of about $100 CPM³, $50,000 buys about 500,000 expected views in that niche.

Spread any budget over several channels. One video is a coin flip. Five or more tell you which creators work, and those are the ones you renew.

Ways to lower the cost without hurting results

The biggest savings usually sit in the terms, not the base fee. In the example above, add-ons grew a $1,500 quote by about 65%. Here's how to keep that in check without touching the ad itself.

Ask only for the rights you'll use

Usage rights can add up to 100%¹. If you won't run the video as a paid ad, don't buy the rights. If you will, cap them. The fintech deal limited paid usage to 60 days⁵.

Shorten exclusivity

Thirty days runs 20% to 30% extra, while 90 days runs 50% or more¹. The fintech team cut its window to 45 days⁵.

Buy a package

Creators often take 10% to 20% off per video in a multi-video package¹. A published Shopify case shows how big this can get. A home and living brand's creator listed $9,000 for one 90-second integration¹⁰. The brand bought four integrations for $18,000 fixed¹⁰. That's $4,500 per video, half the list price. The brand reported $73,300 in directly attributed revenue and a 5.7x return based on about $104,000 in estimated total revenue¹⁰.

Start with performance pay

That same brand began with a 20% affiliate offer and product before it paid any fee¹⁰. You can also pay a lower base plus a bonus. One guide's example is a $2,000 minimum plus $3 per 1,000 views above 50,000, capped at $8,000⁴.

Skip the rush

Give the creator more than 7 days and you avoid the 25% to 50% rush fee¹.

Hidden costs to plan for

A few costs never show up on the creator's quote. Plan for them anyway.

• Bonuses. If you offer a performance bonus, budget for it to pay out. In the fintech case, bonuses were paid on top of the $34,000 in fees⁵.
• Product. Creators need the product to film. 1of10 tells creators that gifted product is worth only its wholesale cost to the brand, so expect a fee on top¹.
• Your team's time. Briefs, script reviews and approvals take hours. The fintech app used one brand owner, one legal check and one performance owner for approvals, and aimed to return script notes within 48 hours⁵.
• Tracking. Unique links, codes and landing pages for each creator take setup time⁵.
• Payment terms. Net 30 is standard, and terms past net 60 make creators wary⁴. Paying late costs you goodwill and renewals.

None of these are large on their own. Together, they're why a $10,000 creator budget often needs a few thousand dollars and a few days of staff time around it.

Is it worth it? Check the cost per customer

Price is only half the answer. The other half is what one sponsored video earns you. Work it backward from your target cost per customer.

Take the fintech case. About 2,016 accounts at about $27 each, which the agency says was well inside the brand's paid search benchmark⁵. Or the Shopify brand, which reported $73,300 in directly attributed revenue on $18,000¹⁰. That's about 4x on attributed sales alone.

Before you book, estimate three numbers for each channel. Expected views, the share who click, and the share of clickers who buy. Multiply them, and you have expected customers. Divide the price by that, and you have your expected cost per customer. If it beats your other channels, book it. Our YouTube sponsorship calculator walks through the math, and how to negotiate a YouTube sponsorship shows how to bring a high quote down. For the podcast version of this question, read how much it costs to advertise on a podcast.

Book YouTube sponsorships without the middleman fee

Going direct removes the 10% to 25% layer that marketplaces and managed services add⁶⁷. The tradeoff is the search work. Media List does that part.

• Find channels. Search 189,000+ YouTube channels by topic, set a minimum subscriber count, and filter by country and language. Paid plans add AI search.
• See the contact email. Every result shows who to contact. Emails unlock from your plan's allowance, no bot checks.
• Save a list. Keep one shortlist per campaign.
• Ask for rates. On Professional, email the list from built-in campaigns and ask each creator for a quote and their median views.

Media List doesn't publish creator rates or view data. The creator gives you the number. We just get your request into the right inbox, so the money you'd spend on a markup goes into more videos. The YouTube sponsorship guide for brands covers the full workflow.

Basic at $99 a month covers search, saved lists and exports. Built-in email campaigns come with Professional at $399 a month. Start a 3-day trial for $0 today and cancel anytime. See the pricing page for details.

Questions, answered

How much does it cost to sponsor a YouTube video?

Most integrations cost about $10 to $50 per 1,000 expected views¹. A 25,000-view channel is about $500 to $1,250, and agencies say the minimum is almost always $1,000¹². Extras like usage rights can add 30% to 100%¹.

How much does it cost to sponsor a YouTuber with 100K subscribers?

1of10 puts mid-size channels of 50,000 to 500,000 subscribers at about $1,000 to $10,000 a video¹. The real number depends on recent views and niche. Finance channels run higher. One fintech app paid $9,500 to $13,500 to channels of 80,000 to 180,000 subscribers⁵.

How much are YouTube brand deals for small channels?

Nano channels of 1,000 to 10,000 subscribers charge about $50 to $500 a video, and micro channels of 10,000 to 50,000 charge about $200 to $1,500¹. Agencies often set a $1,000 floor².

What fees do YouTube sponsorship marketplaces charge?

Published fees include a 10% brand fee per order⁷, 15% on partner network deals⁸ and a 25% markup on a managed service's sample invoice⁶. Buying direct has no middleman fee.

Why is a dedicated YouTube video more expensive?

A dedicated video is built around your product, so it takes more of the creator's time and attention. It costs about 2 to 4 times a 60-second integration¹.

Do I pay YouTubers before or after the video?

Net 30 from the publish date is the standard term¹⁴. Avoid tying payment to view thresholds, and use a capped performance bonus instead¹⁴.

Related guides

• YouTube Sponsorship for Brands and How to Sponsor YouTubers
• YouTube Sponsorship Rates by Views, Subscribers and Niche
• How to Find YouTube Influencers to Sponsor Your Product
• How to Find a YouTuber's Business Email for a Sponsorship
• Sponsorship Email Template for Reaching YouTubers

Sources

1. 1of10, YouTube sponsorships and 2026 rates by channel size (Aug 24, 2026), checked 2026-11-11
2. ADOPTER Media, YouTube sponsorship rates (updated Jul 13, 2026), checked 2026-11-11
3. Creators Agency, YouTube brand deal rates by niche 2026 (reviewed Jul 22, 2026), checked 2026-11-11
4. TrySpansa on DEV, YouTube sponsorship rates in 2026 and what brands pay (Apr 2026), checked 2026-11-11
5. Creators Agency, Finance YouTube creator campaign case study, checked 2026-11-11
6. ThoughtLeaders, Pricing, checked 2026-11-11
7. Collabstr, Pricing, checked 2026-11-11
8. Passionfroot, Creator pricing, checked 2026-11-11
9. GRIN, Pricing, checked 2026-11-11
10. Influencer Hero, $18K YouTube influencer partnership case study (updated Oct 2026), checked 2026-11-11