Natalie Hackett
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TAPinto is a dynamic media network that fills a growing void in local news coverage across New Jersey, New York, Pennsylvania, and Florida. Operating more than 90 franchised local news and digital marketing platforms, TAPinto serves over 20 million readers annually. In a rapidly evolving media industry, TAPinto has positioned itself as a trusted source of local news, while also providing an effective platform for local and regional businesses to connect and communicate with residents.
What sets TAPinto apart is their proprietary technology, coupled with a franchise business model, which provides a scalable, sustainable content and advertising network. Their franchisees, a diverse group including salespeople, businesspeople, journalists, and nonprofits, are empowered to share content easily and sell advertising into each other's local news site, fostering a synergistic network that continues to grow.
TAPinto supports their franchisees with technology training, continuing education, and ongoing support, offering the blueprint for their success. This unique franchising model, combined with the ability to establish flexible work hours, allows franchisees to build equity and invest deeply in the growth of their businesses. TAPinto is not just a news platform, but a community builder, supporting the small and medium-sized businesses that form the backbone of local communities.