Maeve Ellis
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The Varsity, founded in 1880, is not only the University of Toronto's student newspaper but also Canada's largest. It occupies a unique position within the industry, broadcasting student voices and opinions across a wide array of mediums. The weekly publication, with its impressive distribution of over 18,000 copies per issue, is a testament to The Varsity's extensive reach and influence amongst the student population.
What sets The Varsity apart is its wholly student-run operation. This ensures that the content is relevant, engaging, and attuned to the needs and interests of its primary audience - the students. Furthermore, The Varsity's website is among the most frequented student newspaper sites in the country, expanding its accessibility and relevance in the digital age.
While the paper version remains a staple, The Varsity has successfully broadened its portfolio to include online news, multimedia content, and social media engagement. Funded through advertising and a student levy, The Varsity is a credible platform for businesses seeking to connect with the student market. In conclusion, The Varsity is not only a newspaper; it is a dynamic platform that echoes student voices and connects businesses to the youth market.