The Charlotte Observer journalists and editors

We handle everything from consumer tech to sustainable apparel, so our media outreach needs shift dramatically between campaigns. Media List’s AI search lets us describe the exact niche we’re targeting and instantly pulls relevant journalists, which saves us from digging through static spreadsheets.

Finding writers who genuinely care about the story is always the hardest part. Prompting Media List with our target audience gives us a tight, focused starting point.

I used to waste half my week toggling between online publications and contact databases. Having all that research unified in one place streamlines our workflow. On top of that, whenever we hit a tricky niche, their hands-on research team builds out custom lists for us. I still review every name, but the upfront heavy lifting is taken care of.

A sports endorsement, a shoe drop, and an executive story all require different contacts. Media List lets us get specific about coverage intent instead of relying on a generic sports list.

I tried Media List’s AI search and MCP integration to solve our biggest bottleneck when launching boutique hotels, which was finding writers who cover destination travel in specific markets. Plugging Media List directly into our AI workflows via MCP allows us to surface relevant regional journalists in seconds, compared to manually upkeeping a media list.

Our products are deep tech, so general business reporters rarely fit the brief. Filtering down to niche beats like edge computing or industrial automation makes our initial research far more relevant.

Some campaigns center on plant-based food trends while others are broader lifestyle pieces. The contact list is never identical, but Media List makes it easy to switch between verticals without starting from scratch.

Automotive journalism is highly specialized. Some reporters focus strictly on EV infrastructure, while others cover supply chain logistics or consumer vehicle reviews. Searching directly around those specific focus areas gives us a huge advantage when tailoring our pitch angles to different journalists.

We don't need a huge contact database. We just need writers who understand commercial heavy equipment and construction. Media List helps us zero in on trade publications so we don't waste time filtering out unrelated consumer contacts.

Travel and lifestyle coverage overlap, but the angles reporters care about are different. Adjusting search filters based on the campaign narrative saves us from manually rebuilding lists.

I don't need hundreds of fashion editors. I just need fifteen who are actively writing about sustainable textiles. Media List uses smart AI search to scan recent coverage and match us with reporters who actually have an appetite for our pitch.

A regional store opening requires a completely different approach than a national trend story. Media List helps us segment those audiences easily.

When pitching conservation initiatives or outdoor gear, relevance matters much more than contact volume. Media List enables us to locate reporters who routinely cover environmental policy and outdoor recreation, rather than blasting a broad lifestyle distribution list.

Executing local media strategy across multiple media markets takes an immense amount of manual effort. Media List makes identifying local beat reporters effortless, cutting down on hours of tedious, market-by-market research.

Depending on the announcement, we might need food critics, local metro reporters, or national hospitality trend writers. Having one centralized platform with an incredible research team on standby when we need custom list curation makes campaign planning significantly smoother.

Real estate reporting is hyper-local. A journalist covering commercial developments in Austin has zero interest in residential trends in Denver, so being able to search geographically keeps our outreach accurate.

Healthcare coverage spans everything from health-tech policy to employee benefits and clinical trials. You have to know a reporter's exact sub-beat. Media List makes it simple to map out those nuances before we assemble our final pitch list.

Our stories range from research breakthroughs to student initiatives, and each needs a tailored audience. Media List gives us a reliable jumping-off point to find reporters covering specific academic fields.

One day I am pitching a complex science discovery, and the next it might be an ed-tech partnership or a business expansion. Media List’s AI feature lets me describe the story in plain English and instantly brings up the exact reporters covering that specific crossover topic.

Media List keeps my pitches out of the spam folder when I'm sharing new research, because relevance is everything. It handles that initial research grind for me so I can spend less time hunting down email addresses and more time actually polishing the pitch.