Prebid.org

Description

About - Prebid Skip to main content Skip to header right navigation Skip to site footer What is Prebid? Feature-rich, open source, and supported by hundreds of demand sources. X Introduction to Prebid.org A high-level introduction to the Prebid community and its products. Prebid Mission Statement “To power a free and open digital economy by building the interoperable infrastructure that lets innovation—and publishers —thrive.” A Brief Prehistory Header bidding is a response to the “waterfall” method, a fragmented and highly inefficient process for implementing programmatic advertising. Instead of offering impressions to one partner at a time, header bidding lets all partners bid simultaneous

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