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Stay up to date with the latest trends in the world of SEO, PPC, and digital marketing. Explore news, articles plus easy to follow tutorials for beginners. | About Us Twenty-Five Years Marketing Software. One Problem That Hasn't Gone Away. Great products keep losing to more visible ones. CommonMind started in 2001, building custom software for clients in narrow industries — long before "vertical SaaS" was a category. Even then, the pattern was clear: visibility ate craft for breakfast. It's still true. Vertical SaaS companies build products their customers genuinely love. Retention is solid. Referrals are real. And they still watch deals walk to inferior competitors whose only advantage is showing up first in the buyer's research. That's the gap CommonMind exists to close. Get Your Free AI Visibility Audit → We've watched this pattern in vertical

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