Marketing Technology Media, LLC. All rights reserved

Description

Scott Brinker Martech analyst, advisor, and author Scott Brinker has been writing chiefmartec, a publication about the intersection of marketing, technology, and management, since 2008. Short for “chief marketing technologist” — a hybrid of CMO and CTO topics — the site serves a global audience of thousands of marketing and technology leaders. In 2023, he summarized 15 ideas from the site’s first 15 years . Dubbed the “godfather of martech” by Ad Age , Scott is widely regarded as a pioneer and leading authority in the field. He has curated the popular marketing technology landscape for over 15 years, defined the concept known as Martec’s Law — which has influenced everything from corporate i | Scott Brinker Martech analyst, advisor, and author Scott Brinker has been writing chiefmartec, a publication about the intersection of marketing, technology, and management, since 2008. Short for “chief marketing technologist” — a hybrid of CMO and CTO topics — the site serves a global audience o

Industry

blog