Breakthrough Questions
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Breakthrough Questions
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Description
The Question I Couldn’t Stop Asking For most of my professional life I worked on questions — both answering them and helping people figure out what they were actually trying to know. I spent years building and running knowledge centers inside global organizations, the first one at the Interpublic Group of Companies, or at industry associations that served them — such as the Advertising Research Foundation, whose members spanned the entire ecosystem of communications. The work meant producing research, reports, and analysis on virtually any question, and creating online knowledge tools that made accessing information easier for staff and member companies. But before any of that could happen,
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