[ROUGH DRAFT]
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[ROUGH DRAFT]
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Award-winning marketer and founder of the Copy Posse, a global 500k community of storytellers and copywriters on a mission to de-douchify the internet. | Alex Cattoni | Award-Winning Marketer & Copy Posse Founder Alex Cattoni Messaging & Brand Strategy for Bold Leaders Alex Cattoni TOO BAD Too Loud? Too Much? The Internet Needs You Since 2022, I’ve watched as so many of the leaders and brands I admire outsource their entire identity to AI. In the race for efficiency, they became diluted echoes of their former selves. The internet is flooded with mediocre, palatable, bland content that all sounds the same. Anyone who uses AI to craft their messaging is optimizing for “average” and quickly becoming invisible. The cost of gaining true attention is going through the roof, and lazy marketers with zero empathy or moral compass will do just about an
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