Rob Hoeijmakers

Description

Independent writing for senior professionals, with a European perspective and an eye for what happens in practice. | My name is Rob Hoeijmakers. I work at the intersection of AI strategy and the practical question of how organisations can actually use it. That means two things in practice. I advise senior teams on AI strategy: what it means for their organisation, where to start, what decisions need to be made before the technology can do useful work. And through Schmuki , the agency I run, we build AI-driven knowledge systems — the infrastructure that lets organisations capture what they know and make it available in ways both people and machines can use. What I Do Most of my work starts with a strategic question. An executive team that senses AI will change their organisation but isn't sure how to approa

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