Qualls

Description

Shallow DeepDive: short, deep-ish dives into the shallow world of branding, advertising and creative, hosted by Joe Qualls. | New York style, Aussie attitude Studio Small by design. Senior by default. Qualls is an independent strategic creative agency. Organisations come to us when something is changing—a new venture, an outgrown brand, an offer that’s hard to explain—and leave with the position, story and working system to move on it. Origin story Qualls built a name in creative strategy across the New York City advertising scene, and brings that same experience to Lake Mac and beyond. “In a creative field, your mind has to be like a rubber band: stretching far enough to think outside the box, but strong enough to make sure the ideas hold up in the real world. If the work can’t answer why—why this position, why th

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