Deian Isac
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Deian Isac
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Description
A B2B SaaS marketing podcast about bottom-of-funnel content — comparison pages, use-case pages, and the other pages buyers hit before they sign up. | Deian Isac Founder, goBOFU I work the lists, answers, profiles, and BOFU pages buyers already use to choose. Background I founded goBOFU in 2026 after 15+ years in content marketing, the last 5 spent in SaaS. Buyers already decide in lists, answers, and profiles. Most companies still start with a blog. I map those surfaces, then the BOFU pages those mentions need. Before goBOFU, I ran the entire marketing operation at Wayfront (formerly SPP.co) — a SaaS platform where agencies have sold $500M+ in productized services. I wrote 25+ articles, managed writers, and built the content engine from scratch. I also host the Agency Engine Room podcast, covering agency operations and systems. That work
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podcast