Built Authority

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Built Authority

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Description

We Help Founders Tell Their Story, Develop Their Philosophy, and Build Their Authority Through Publishing. Built Authority was born from a problem many successful founders face: they’ve lived and learned more than the market can see. Their story has shaped how they think, but much of what those experiences have taught them has never been clearly articulated, developed, or shared. JR Lay Had to Build His Own Authority First Before founding Built Authority, JR spent more than 20 years as an entrepreneur in financial services. After years of growth, his business started to feel commoditized. Prospects ignored calls and emails. Competitors won on price. Referrals were no longer enough. This forc

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podcast