The Circuit

Description

I help European professional services firms scale their expertise through platform strategy, workflow redesign, and agentic products. Based in the Netherlands, working across Europe. | I've always been skeptical of technology. Yet somehow I ended up building AI systems. I'm Jonas Braadbaart—philosopher turned AI architect. For over a decade I've been building AI products for companies like Nike, Goldman Sachs, and H&M. Now I help services firms across Europe use AI to scale what makes them great. The question that started it all The question that has been driving me since I was fourteen: how can we make sure technology is deployed to our benefit, rather than us becoming slaves of technological progress? Maybe my dad's fascination with the industrial revolution played a part in this. But all I could see amidst the machinery was the misery of the factory worker. It seemed li

Industry

substack, youtube