American Marketing Association

Description

As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier journals: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our events, training, and PCM® certification define forward-thinking practices and grow expertise. With nearly 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant, inclusive marketing community. Our philanthropic arm, the AMA Foundation, advances diversity and ensures marketing research serves the public good. AMA defines marketing as the activity, institutions, and processes for creating and delivering value. Learn more at AMA.org.

Industry

podcast, youtube