Michelle’s Newsletter

Description

Follow my food & wine–loving life in NYC, 🇮🇪 & around the 🌍. Inspired by cooking, design, music, nature, and travel—all fueling great branding. I’m Michelle Lawton: brand strategist, WSET Advanced Level 3, and proud member of Les Dames d’Escoffier NY. Through my consultancy, Joyful Plate, I help consumer brands thrive—especially where indulgence meets wellness. Our passion for food and beverage shines through in every aspect of branding: strategic positioning, innovation, concept development, qualitative research, quant management, team workshops, package design, naming, copywriting, and big ideas that connect. joyfulplateLLC is a registered U.S. trademark, the original joyfulplate.

Industry

substack, youtube