Le Journal Marketing de Karine

Description

Welcome to the Karine Abbou Channel — Your guide to understanding how AI Search, GEO are reshaping visibility today. If you're trying to figure out why search is changing, how AI affects your traffic, and what actually works *now*, you’re in the right place. I’ve interviewed the top experts in marketing and AI with a focus on one critical mission: navigating the shift from traditional search to AI answers. Along with conversations with leading marketing thinkers, I share deep dives and personal breakdowns on: ➡️ How AI Search works ➡️ What GEO (Generative Engine Optimization) means for your business ➡️ The new rules of SEO and content strategy ➡️ How to be discovered in AI I’m Karine Abbou, PhD. French-born, US-based, and passionate about making the future of search clear, practical, and actionable for marketers, creators, and leaders. If you want to stay visible, relevant, and ahead of the curve, subscribe to this channel. ✨ The future of search starts here.

Industry

podcast, substack, youtube