The Listings Lab

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About | The Listings Lab Book a call Two hundred and fifty. That’s how many leads I had to call that day. Good problem to have, right? Wrong. Before I tell you why, let me set the stage. My husband Yves and I had started a real estate business together, and business was good. I was hunkered down in my dungeon of an office (the window was blocked by a huge billboard), the fluorescent lights overhead buzzing away. I had three computer monitors running at the same time, tracking leads from my CRM and going through my calendar and emails like a day trader. My phone headset felt fused to my head as my day had been nothing but cold-calling cold lead after lead. You can imagine how often I was hung

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