The Built To Scale Podcast
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The Built To Scale Podcast
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Description
The Built To Scale Podcast: Direct Response Marketing, Paid Media, and Scaling Strategies for Ecommerce Brands Everyone talks about scale. Almost nobody explains how it happens. Hosted by Shmuel Herschberg, CMO of Built To Scale and founder of Shyn Media, this show sits down with top marketing leaders, media buyers, and DTC operators to break down what drives scalable growth: paid media strategy (Meta, Google, YouTube), creative testing, funnel optimization, CRO, email and lifecycle marketing, and the operational systems behind real revenue. No theory, no recycled tactics. Just specifics from people who have built and scaled ecommerce and direct response brands themselves. Built for founders, CMOs, media buyers, and digital marketers who want the mechanics behind growth, not another surface-level interview. New episodes weekly. Subscribe and follow along as we dig into the real strategies behind scaling brands to new heights.
Industry
podcast, youtube