Campaign Del Mar Pty Ltd

Description

Most marketing has the shelf life of a trending sound. This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts. | I believe good marketing should feel like the truth, told well. Campaign Del Mar is built on a pretty simple philosophy: the best marketing starts long before anyone opens Instagram. It starts with strategy, customer insight and an understanding of how people actually think, choose and buy. It means getting clear on what the business stands for, what customers care about and what you are trying to make happen before deciding on channels, tactics or content. Founder-led brands have an advantage that bigger businesses often spend millions trying to manufacture: people can see the humans behind them. I’m a big believer in showing how the sausage is made. Sharing the thinking, the decisions, the

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