InSite Outdoor Advertising

Description

InSite Outdoor Advertising, also known as INSITE OOH, stands as a beacon in the world of outdoor advertising, primarily in the Middle East and North Africa (MENA). Their online platform and offline magazine serve as comprehensive resources for professionals seeking market intelligence through one of the most popular and main Above The Line (ATL) media.

INSITE OOH's offerings extend beyond traditional outdoor advertising. The company focuses on providing news updates, insights, and thorough coverage of Out-Of-Home (OOH) advertising campaigns. Their target audience includes top-tier professionals like CEOs, CMOs, Marketing Managers, Brand Managers, and Media Enthusiasts, among others, offering them a rich blend of industry knowledge and trends.

The company initially focused on the Egyptian market, specifically Greater Cairo, the largest market in the MENA region in terms of capacity and activity. However, they have successfully expanded their coverage to all of Egypt in 2017, showcasing their ability to adapt and grow. INSITE OOH is now working towards reaching other markets in the MENA region, underlining their ambition and commitment to becoming the definitive voice of OOH advertising in the region.