Parenting, apparently

Description

Parenthood doesn't come with instructions, and neither does building a company. Melissa and Esther are figuring out both, as friends and founders of award-winning kids’ media brand Pok Pok. Since 2021, running Pok Pok has been a front-row seat to the inner world of parents: the wins that don’t make it to Instagram, as well as the unspoken fears and questions that everyone is waiting to say out loud. Parenting, apparently, is a space to come together and take the pressure off parenthood by celebrating the fact that there is no “right” way of doing it. Each episode is a reminder that you’re not supposed to have all the answers, but that the way to get closer to them is by getting curious. Whether Melissa and Esther are sharing their own “WTF” moments, reflecting in real time, or passing the mic to guests from the community, you’re invited to come get curious about your own parenting journey. We may not have a manual for this thing, but we do have the creative freedom to make our own.

Industry

instagram, podcast, youtube