Alison Hoenes

Description

About Hi, I’m Alison Hoenes (pronounced ‘Hay-nes’). You want to create clothes that fit. I do too. This might be the whole reason you started your independent fashion brand in the first place. Something wasn’t fitting about the clothes – or maybe the industry itself – and you wanted to change that. You know what you want to make, but get stuck on how to make it. You want to do things the “right” way, but the spec sheet you put together isn’t resulting in the fit you wanted, you’re not sure how to answer your factory’s technical question, and you have this sneaky feeling that your size chart isn’t quite working. In development, it is too easy to overlook the thing that brings clarity and shap

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podcast