BPR

Description

Trusted regional news and music for Western North Carolina | Sponsorship Language Guidelines Public radio is a unique format — learn what works best and what to steer clear of for your campaign. BPR's High Point towers pictured a day before Winter Storm Cora. Photo by BPR Broadcast Systems Manager Duncan Fowler. Messaging that works on public radio stations Keep it clear : State who you are, what you do, and where listeners can learn more. Operating divisions and subsidiaries may be named as well. Focus on features : Instead of “fast and safe,” say “240 horsepower and side-curtain airbags.” BPR listeners prefer a direct approach. Reference current creative : Established, non-promotional slogans are allowed, and broader themes often emerge from existin

Industry

podcast