Christopher Lochhead
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Christopher Lochhead
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Description
Learn category creation and category design from Chris Lochhead. Be sure to take the best steps to elevate your business. | Learn more about Christopher Lochhead CHRISTOPHER LOCHHEAD Christopher Lochhead is a thirteen-time #1 bestselling CoAuthor, #1 charting business dialogue podcaster, co-creator of Category Pirates and is best known as a "godfather" of Category Design . He’s been an advisor to over 50 venture-backed startups, is a venture capital limited partner, who is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive). He has Co-Authored Play Bigger Niche Down Snow Leopard Category Design Toolkit A Marketer's Guide To Category Design Category Pirates mini-book newsletter CHECK OUT THE BOOKS His books Play Bigger, Niche Down and Category Design Toolkit were the first
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podcast, substack